IndieGoGo… IndieGoGo… IndieGo! Go! Go-oooh! (cue Japanese Speed Racer theme…)
So I’ve mentioned here previously that I was planning to do a Kickstarter campaign to generate the funds I need to finalize my book cover, and also just to learn about the process so I can help other authors get it figured out. But after doing more research, I decided instead to go with Kickstarter’s slightly less popular little sister, IndieGoGo, for two major reasons:
Reason the first: IndieGoGo has a flexible funding account which lets you keep whatever funds you’re pledged, regardless of whether you meet your goal; whereas with Kickstarter, it’s all or nothing — your project has to be fully-funded, else you don’t get any money, and those who contributed don’t get their perks. That’s fine and dandy for some projects, but for what I’m doing with this particular campaign — pre-selling copies of my book — I don’t want my readers to not be able to get their books early just because I couldn’t find $500’s worth of people willing to pre-order ($500 is the minimum funding goal that it will allow you to set). This way, anyone who orders gets their books, and I get paid regardless of how many people order early, and everybody’s happy. The fees on a flex-funding campaign are a bit higher if you don’t make your funding goal (9% as opposed to 4%), but that seems like a pretty small cost for a pretty big benefit.
Reason the second: IndieGoGo lets you route your payments through Paypal, whereas Kickstarter uses Amazon Payments, which I’m really not a big fan of. Amazon Payments tends to hold your money in escrow for a while before releasing it to your bank, which, if you need to raise funds quickly, kind of defeats the purpose. I need access to the funds for my cover ASAP if I’m going to finish in time to get the book out in time for Christmas shopping. Also, Paypal is already hooked up to my accounting software and is just darn convenient.
At some point I’ll do a more in-depth post about what was involved in setting up the campaign. In the mean time, you can check it out (and help me spread the word! …please?) here, and watch my campaign video (which was going to feature me talking, complete with makeup and styled hair, but since my computer decided to stop detecting the existence of my webcam, I had to go a different direction) below.