The official blog of author Jean Marie Bauhaus

Tag: IndieGoGo

Indiegogo Campaign Results

My Indiegogo book pre-sale campaign wrapped up the other day, and for those following and learning from my marketing efforts, I thought I’d share the results, along with a few observations.

Because Indiegogo won’t let you set a goal lower than $500, that was my “official” goal; but my unofficial goal was only $250, and I beat that by $5. Sure, in my wildest dreams I hoped that it would take off and get over-funded and actually serve as a source of income this month, as well as covering additional promotional costs, but I didn’t really expect that to happen, and it didn’t. Still, it accomplished the primary thing that I set out to accomplish, which was to raise enough to cover the costs of finalizing the cover, so all in all I’m calling it a success.

It did offer a few surprises, though. Where I expected to sell a lot of e-books and thought I’d do well to sell one or two paperbacks, what actually happened was that I sold several of the signed paperback packages and only a few e-books. The majority of my funders were friends–no surprises there–but I did have a couple of strangers buy some copies. I will say that I had hoped for more participation from friends and family helping me spread the word by sharing the link with their networks, but, eh, people are busy, and writers, like prophets, are rarely appreciated in their hometown, so I didn’t really have high expectations in that regard. The ones who did pass on the link, though, have my heartfelt appreciation, and have moved to the top of my list of favorite people. Just kidding about that last part. Sort of. ;p

I think my biggest takeaway is that for this sort of campaign to be wildly successful, one needs to have an established fan base full of people who will not only spend their money on your work, but also evangelize it for you far and wide. I do not yet possess such a fan base. But I do, thankfully, have enough people who believe in my writing and are enthusiastic about it enough to support me in order to get a cover funded, and that’s a really good start.

So would I recommend doing an Indiegogo or Kickstarter campaign to a newbie indie author? It depends. If they’re looking for funding to write their book, then no. But if they have a small goal to match their small readership, I do think Indiegogo is an excellent way to take pre-orders in order to cover publishing costs. My main advice is to keep your goal small and your expectations low, and expect to do the main work of spreading the word yourself.

My other main takeaway is that I really need to find a way to get my work in front of more and different people, because I think pretty much everybody within the reach of my network has been told about it. To that end, I’ll be focusing the bulk of my marketing efforts from here on out on getting book bloggers and reviewers to review Dominion in the hopes of reaching new people. I know that there’s an audience out there for this book, and I believe it’s a sizable audience; despite the fact that there are people who are sick to death of vampires and zombies, there are also still plenty of folks who can’t get enough of either genre. Now I just have to get out there and find them.

Other Writer Wednesday: Open Thread

It’s the last Wednesday of the month, and you know what that means: open pimp thread! If you have a book (or anything, really) to promote, post your link in the comments.

And while we’re at it, I might as well post yet another link to my Dominion of the Damned pre-order-palooza over at IndieGoGo, which as of this writing is just $50 shy of the half-way mark with eight days left on the clock. I’m hoping to have the book finalized and ready to publish by the end of this week, and to start shipping out the pre-ordered copies next week. So place your order if you want to get the book in advance of the official release date, or get it in time or Christmas. You’ll also get a shout-out in the acknowledgments and get entered to win free signed paperback copies of all of my future books.

Cyber Monday Specials

It’s Cyber Monday! Being that I am a business-type person with multiple businesses, that means I have goodies and special today-only deals. Not all of them are in place at the time of this writing, so check back here for updates throughout the day.

New perks at IndieGoGo

Get your own amigurumi zombie--check me out at IndieGoGo!

See this guy? You can get your very own amigurumi zombie, hand-crocheted by yours truly, along with my zombie novel Dominion of the Damned. In addition to the original package pairing him with signed paperback copies of both of my novels, I just added a new and more affordable perk that gets you your own pet crochet zombie along with a copy of the e-book version. I also added an option to get a digitally autographed copy of the e-book. See those and all of the other perks you can get for pre-ordering and supporting my latest novel here.

 

Book Wrangler Deals

Today only, all pre-made covers in my Book Wrangler shop are $10 off! Is there an indie author on your Christmas shopping list? If so, you might be pleased to know that I’ve also added a selection of gift certificates that can be applied to pre-made covers or to any of my Book Wrangler services. Click here to visit my shop!

 

Blog Makeover from Bauhaus Online Creative

Do you have an ugly blog? Or maybe a just-plain-boring one that’s stuck on the default theme? I will make your blog shiny and awesome. You’ll get a custom-designed header and background, matching fonts and link colors, a favicon, and installation. And today only, you get all of this for a mere $60, so order today!

Dominion of the Damned on IndieGoGo – Put a Cover On It!

IndieGoGo… IndieGoGo… IndieGo! Go! Go-oooh! (cue Japanese Speed Racer theme…)

So I’ve mentioned here previously that I was planning to do a Kickstarter campaign to generate the funds I need to finalize my book cover, and also just to learn about the process so I can help other authors get it figured out. But after doing more research, I decided instead to go with Kickstarter’s slightly less popular little sister, IndieGoGo, for two major reasons:

Reason the first: IndieGoGo has a flexible funding account which lets you keep whatever funds you’re pledged, regardless of whether you meet your goal; whereas with Kickstarter, it’s all or nothing — your project has to be fully-funded, else you don’t get any money, and those who contributed don’t get their perks. That’s fine and dandy for some projects, but for what I’m doing with this particular campaign — pre-selling copies of my book — I don’t want my readers to not be able to get their books early just because I couldn’t find $500’s worth of people willing to pre-order ($500 is the minimum funding goal that it will allow you to set). This way, anyone who orders gets their books, and I get paid regardless of how many people order early, and everybody’s happy. The fees on a flex-funding campaign are a bit higher if you don’t make your funding goal (9% as opposed to 4%), but that seems like a pretty small cost for a pretty big benefit.

Reason the second: IndieGoGo lets you route your payments through Paypal, whereas Kickstarter uses Amazon Payments, which I’m really not a big fan of. Amazon Payments tends to hold your money in escrow for a while before releasing it to your bank, which, if you need to raise funds quickly, kind of defeats the purpose. I need access to the funds for my cover ASAP if I’m going to finish in time to get the book out in time for Christmas shopping. Also, Paypal is already hooked up to my accounting software and is just darn convenient.

At some point I’ll do a more in-depth post about what was involved in setting up the campaign. In the mean time, you can check it out (and help me spread the word! …please?) here, and watch my campaign video (which was going to feature me talking, complete with makeup and styled hair, but since my computer decided to stop detecting the existence of my webcam, I had to go a different direction) below.

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